| Do you own a landscaping company? If you do your | | | | Thanksgiving. Make sure to take advantage of |
| probably like most landscaping company owners | | | | sending the something and include an insert with |
| when it comes to marketing your company...lost. | | | | special "Thanksgiving Offer". |
| Okay, so lost maybe doesn't describe you but it can | | | | 5. Spring Packages: Take advantage of being slow |
| be hard to think creatively and out of the box when | | | | during the winter months and put together a |
| all that you've ever known is what the other | | | | package of all of your most popular services. Sell |
| companies in your area are doing. Today I am going | | | | your packages at a discount if they prepay them in |
| to give you 7 marketing ideas that you probably | | | | the spring. This allows you to get a boost of income |
| have never thought of when it comes to marketing | | | | in the spring while being able to provide the services |
| your company. | | | | over the course of the next growing season. |
| 1. Write a letter to local Realtors letting them know | | | | 6. Offer a free report. If you take a look at my |
| who you are and what your company does. Let | | | | website Empire Yard you will see on the right side of |
| them know the importance of having a clean, | | | | the page that I offer a free report to anyone who |
| presentable yard when they are selling a house and | | | | requests it. In the report I point out many flaws that |
| how important curb appeal can be and how your | | | | other landscaping companies have and in a sense |
| company can help with these items. | | | | position myself as more of an expert in my field. |
| 2. Send a letter to property managers. Property | | | | Then nice thing about the report is it allows you to |
| managers are always looking for good companies to | | | | capture potential customer's information a market to |
| work with when it comes to maintaining the | | | | them further in the future. |
| properties under their management. | | | | 7. Create a testimonial letter to give to potential |
| 3. Use the back of your business card. Is the back | | | | customers. I'm sure that if you have been in business |
| side of your card blank? If so you are missing a huge | | | | for any amount of time that you have hopefully |
| opportunity! Use this space to offer a first time | | | | collected any letters or emails that your customers |
| discount or mention that you pay or give and | | | | may have sent you that have good things to say. |
| incentive for referrals. Don't let this space go to | | | | Collect all your good testimonials and write them all |
| waste. | | | | on one or two sheets and make sure to put your |
| 4. Send your customers a Thanksgiving card. What a | | | | customers first and last name as well as what part |
| better time of year to tell your customers how | | | | of town they live in under their testimonial. |
| thankful you are for their business than on | | | | Dedicated to growing your business! |