| When you set up your adwords marketing | | | | product of this nature and are likely to buy -- they |
| campaigns, are you just hoping for the best that at | | | | just don't know exactly which product they want. |
| least one of them will turn out OK? If so, you're not | | | | That is, they are not looking for information, they |
| alone - that's what most people do. And they | | | | actually are looking for the product. So they might |
| wonder how other people make profits! | | | | type in "gardening manual", "dog training manual", |
| The people who really make profits are those who | | | | "satellite dish". The bid price on these will often be |
| work out a proper adwords marketing strategy -- | | | | the same as that on much more general keywords |
| and stick to it. As the saying goes, those who fail to | | | | like "gardening". This means you can get good results |
| plan, plan to fail. There are too many things that can | | | | and pay less per click. So how can you go about it? |
| go wrong to just leave it to chance. | | | | 3. - Go to Clickbank or one of the other affiliate |
| There is more than one kind of adwords marketing | | | | networks and choose a product in the normal way |
| strategy. But one very successful one involves choice | | | | (preferably one with a good sales page and a good |
| of keywords. There are two main ways you can go | | | | commission.) |
| about it. | | | | 4. - Enter the URL of the product into Google's |
| | | | site-targeted keyword tool. You will see a list of |
| 1. One aspect of this adwords marketing strategy is | | | | keywords that relate to the content of the web |
| to bid only on the product name in square brackets | | | | page. |
| and on no other keyword. For instance if you were | | | | 5. - Select all the keywords that relate to a product |
| promoting a Clickbank book called "Perfect Dog | | | | genre. For instance, suppose you are promoting a |
| Training", you would bid only on the keyword | | | | book called "The Perfect Garden Guide". The |
| [perfect dog training] and no other (apart from | | | | keywords might include garden guide, garden manual, |
| misspellings and variations like [perfect dog training | | | | gardening guide, gardening manual, plus the plurals of |
| manual]). This flies in the face of the advice you | | | | all these. These are very targeted keywords. |
| often get, that you must have several hundred | | | | 6. - Promote your product in adwords with these |
| keywords to succeed. But succeed it does. The | | | | keywords. (But don't forget to track them and |
| reason is that people searching on the actual title | | | | disable any that aren't performing well.) |
| have obviously heard about this product and are | | | | Using keywords in this way is a highly effective |
| interested in buying it. The keywords won't get a | | | | adwords marketing strategy that virtually guarantees |
| large number of clicks, but the people who do click | | | | success. One of the main reasons - if not THE main |
| are highly likely to buy. So you can scarcely fail to | | | | reason - for failure is getting costly clicks that don't |
| make a profit. | | | | result in sales. This strategy practically eliminates |
| 2. The other aspect of this particular adwords | | | | untargeted clicks. But whichever strategy you use, |
| marketing strategy is to bid on "product genre" | | | | you must have an adwords marketing strategy or |
| keywords. People searching on these usually want a | | | | you have very little chance of success. |