| Just imagine that you are building your dream house. | | | | look for just one person to do it all. You want to |
| It's on just the right block of land in just the right | | | | start thinking about your different business needs, |
| location. You've designed it just the way you want it, | | | | and match them up to the right individual or |
| and you're ready to start building. You can't wait to | | | | organisation to do them for you. For example, I |
| move in. | | | | wouldn't ask the person who does my data entry to |
| The next step is to hire one person who is going to | | | | start formatting my newsletter. Instead, I use |
| build the entire house, from the foundations to the | | | | different people for different tasks, depending upon |
| roof, all by himself. He will be the bricklayer, the | | | | their areas of expertise. |
| carpenter, the plumber, the electrician, the painter, | | | | 2. Using just one person will only transfer the |
| the roofer and the landscape gardener. This one | | | | problem. What we are trying to do with your |
| person will be responsible for every part of your | | | | business it to turn it into an entity that can operate |
| dream home. Your plans will be reliant upon that one | | | | by itself, and isn't solely dependent on you. |
| person and can only progress as fast as he can | | | | One of the major frustrations of owning a small |
| work. | | | | business is that so much is dependent on us: if we |
| Sounds pretty unrealistic, doesn't it? If you decided | | | | stop working, the income stops too. I want you to |
| to build your dream home like this, you'd still be | | | | get out of that trap. I want you to set things up so |
| waiting for it to be finished ten years later. | | | | that your business is creating an income regardless of |
| So when you're building your dream business, would | | | | whether you're working, or at the beach, or asleep. |
| you use one person to do every job? | | | | If you look for one person to meet all of your |
| It's amazing how many people decide to build their | | | | outsourcing needs, that person becomes the |
| business this way. They approach outsourcing with | | | | indispensable person for your business. They will |
| the belief that they can hire one person to do it all. | | | | become the bottleneck through which all your |
| They want one person to be responsible for their | | | | business must travel, instead of you. |
| administrative work, their data entry, their website | | | | You need to find the right people with the right skills |
| design, and their newsletters. | | | | to do the right tasks. You can't just click your fingers |
| Looking for one person is a mistake for a few | | | | and have the perfect person present themselves in |
| reasons: | | | | front of you, like a genie from a bottle. You will need |
| 1. It's unlikely that there will be one person who will | | | | to build a team that works for you, and this takes |
| meet all of your requirements. If you're looking for | | | | perseverance. |
| one person to try and fix everything, that's an | | | | But it makes a tremendous difference, and you will |
| unrealistic expectation. You're going to get frustrated | | | | be able to free up energy and time immediately. |
| because you'll end up with someone who is good at | | | | This will allow your business to focus on its unique |
| some things, but weak in other areas. | | | | talent: you. |
| When you start to think about outsourcing, you can't | | | | |