| The message is usually driven by someone asking | | | | The Generic 2 Minute Pitch |
| you the question Tell me about yourself or | | | | A longer version of the previous pitch that contains |
| something of a similar nature. | | | | more value statements and talks more about your |
| There are different approaches to developing and | | | | history and the organizations you have worked for. |
| delivering your pitch depending on where you are and | | | | Think about your resume and the words you have |
| who your audience is. At a minimum there are three | | | | used to describe yourself, insure that how you |
| versions, the first is a basic 30 second pitch that is | | | | describe yourself accurately reflects what your goal |
| generic and focuses on your unique selling position, | | | | is. You would not for example talk about being in the |
| the second is a longer one and a half to two minute | | | | Energy business when in fact you are a Controller, |
| pitch that contains a more detailed history and | | | | rather you are a Controller who happens to have |
| positioning, the final pitch is one delivered at an | | | | extensive experience in the field of Power |
| interview where you know their requirements and | | | | Generation. Use stories to demonstrate how you |
| you can focus your value proposition.Remember that | | | | have delivered value to previous or your current |
| the message is all about what you can bring to the | | | | employer. |
| table not about what you have done. | | | | The Focused 2 Minute Pitch |
| 30 Second (Elevator) | | | | At this stage we have a job description and we have |
| There is any number of environments where this | | | | been offered either a telephone or face to face |
| pitch comes into its own. In general you have a very | | | | interview. Our goal now is to analyze the |
| short space of time to get across your value. And | | | | requirements and pitch our skills and capabilities |
| you need to be focused on making a great | | | | directly against it. If they are looking for a Controller |
| impression. Your immediate words need to give your | | | | with a minimum of 3 years experience in a publicly |
| audience a clear picture of your value and should | | | | traded company and you can say it, your opening |
| leave them thinking either that was interesting or | | | | statement may be I am a Controller with more than |
| how can I learn more.Think about describing your skill | | | | 5 years experience in publicly traded companies. You |
| rather than your job title, Are you a Landscape | | | | will use specific examples of how you meet the bill |
| Gardener or Do you turn the world green. Are you | | | | and how you bring value to the table. Remember |
| an IRS Agent or A government fund raiser. These | | | | that just like crafting your resume to leave people |
| are two common examples that have grown into | | | | begging for more so your 2 minute pitch should leave |
| common usage. Think about the best way of | | | | them saying wow. |
| describing your vales in 30 seconds or less. | | | | |