| Marketing materials are your weapons in treading the | | | | your past landscaping projects would be suitable as |
| tight competition of the landscaping business. They | | | | the main design of your prints. You should not forget |
| help you create visual identity and build awareness | | | | to include your business name, logo, tagline and a |
| for your enterprise. Since the steady stream of | | | | catchy heading. Your contact information should also |
| customers is what fuels your business, it is important | | | | be present somewhere in the copy. |
| to make every prospective client aware of the | | | | * Catalogs - One great way to showcase your |
| business. All of your marketing efforts should reach | | | | landscaping expertise is through catalogs. These |
| as much number of people as possible. Distributing | | | | multi-page marketing materials allow you to include |
| printed advertising materials like business cards, | | | | several photos. Thus, you can even include before |
| postcards, flyers, brochures, etc. will help you on this | | | | and after images of your landscaping projects in the |
| matter. | | | | past. If you are also offering landscaping supplies |
| Marketing Tools that You Can Use to Promote | | | | other than design services, you can include the |
| Landscaping Services | | | | product photos and specifications as well. |
| * Business Cards - Your landscape design business is | | | | * Flyers - These materials are perfect for posting on |
| not complete without these. You can hand these out | | | | bulletin boards, inserting on windshields, sending |
| to people paying your office a visit for inquiries. You | | | | through direct mailing, displays on store counters or |
| can also hand these out during landscaping events | | | | handed out personally. These just show how |
| such as trade fairs, exhibits and seminars. While | | | | versatile flyer prints are. They are also inexpensive to |
| attending any social events such as a friend's party, | | | | print. Thus, even if you're just a small-scale landscape |
| you can also hand out copies of your business cards | | | | design business and have limited marketing budget, |
| to those people who you think needs landscaping | | | | there should be no problem. |
| services. | | | | * Brochures - You can use these materials to explain |
| * Postcards - These are versatile marketing tools | | | | each of your landscape designs, landscaping concepts |
| that you can use to get in touch with your current | | | | and different styles. Just like the catalogs, you can |
| and prospective clients. With well-designed graphics | | | | showcase your works using brochures by adding up |
| and persuasive text, these prints can catch the | | | | before and after photos of your landscaping projects. |
| attention of the receiver. Thus, paving a great | | | | Let your future clients visualize how you can turn |
| chance for new sales client. Design your postcard | | | | their boring backyard into a little paradise of their |
| with photos of beautiful landscape designs for a | | | | own. |
| more effective copy. | | | | These are just some of the marketing materials that |
| * Posters - You can use posters to make | | | | you can use when promoting your landscape design |
| announcements regarding your landscape design | | | | business. You can use them simultaneously for more |
| business. These are effective tools since you can | | | | effective campaign. Just keep in mind that you have |
| post them everywhere - places which you think are | | | | to create them in a uniform manner so to create a |
| frequented by your target audience. Vivid images of | | | | corporate identity. |