| Yahoo Overture is a pay-per-click advertising system | | | | relative to your competitors. |
| similar to Google AdWords. This guide will give you a | | | | Since over 2.3 billion searches are performed each |
| basic overview of how to use the Yahoo advertising | | | | month on Yahoo, this is a great way to get extra |
| network to begin driving traffic to your website. | | | | traffic. Although Yahoo doesn't have as much search |
| The first thing you need to do is determine which | | | | volume as Google, if you also advertise on Yahoo |
| search keywords are relevant to your product or | | | | while your competitors only focus on Google, this can |
| service. For example, if you offer gardening services | | | | give you a leg up. |
| in Orlando, then you might want to advertise to | | | | Free Traffic? |
| people who search for "Orlando gardener" or | | | | The great thing about both Overture and Google |
| "gardeners in Orlando". | | | | AdWords is that some of the traffic you get is |
| After this, you will need to write an advertisement | | | | absolutely free. Many people are weary about clicking |
| for your business. In this example, you might write a | | | | on ads, but they will still be interested in your offer. |
| brief advertisement which says, "Looking for a | | | | Sometimes an Internet user will see your ad and |
| gardener in Orlando? We have the best rates in | | | | simply type your URL into their browser's address |
| town." | | | | bar. Since you only pay when someone actually clicks |
| Next, you get to determine the maximum amount | | | | on your ad, this means that some of the traffic you |
| that you are willing to pay every time your ad is | | | | get will be absolutely free! |
| clicked. If each visitor to your website is worth $3 on | | | | As with AdWords, you can always cancel your |
| average to you, then you would want to pay no | | | | service at any time if your ad campaign isn't working |
| more than this. You can set this amount as high or as | | | | for you. Often, you can find coupons of $25 or $50 |
| low as you would like. | | | | to try out Yahoo's service if you are willing to hunt |
| When an Internet user types your keywords into | | | | around for them. |
| Yahoo's search engine, your ad will appear for free. | | | | With the ability to set your prices and budget, and |
| You will only need to pay if your ad is actually clicked. | | | | with the possibility of free traffic, every online |
| The amount that you set as your maximum | | | | business owner should give Overture a try to see if |
| click-price will determine where your ad is displayed | | | | it works for them. |