| It's the trade show of the year, and
| |
| | reduced in size on your business card.4.
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| you're poised to meet, greet and network
| |
| | Use a highlight color sparingly. Make
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| up a storm because the precise buyers for
| |
| | sure colored elements highlights the one
|
| your product or services are here.
| |
| | main message you want to convey.5. Be
|
| Business card? Check. Sales brochures?
| |
| | sure the highlight color you choose is
|
| Check. Product samples, informational
| |
| | appropriate to your business. For
|
| literature, or other appropriate
| |
| | example, using green on a lawn care
|
| peripherals? Check.But wait. Let's go
| |
| | business card would be far more
|
| back to item #1 - both in the list above
| |
| | appropriate than say red or orange.6.
|
| and the all-important first step in
| |
| | Limit your selection of type fonts to no
|
| creating a strong, lasting and favorable
| |
| | more than two, which may also include
|
| impression. In other words, what you
| |
| | their "families." For example, a font
|
| looked like or said may not be remembered
| |
| | family includes styles such as bold,
|
| when potential customers are back home,
| |
| | italic, or bold italic versions.7. Format
|
| but your business card will be in the
| |
| | text to be smaller, more compact, and
|
| pile he'll sift through to separate the
| |
| | more professional looking.8. Choose
|
| wheat from the chaff; the business she'll
| |
| | appropriate fonts for your business,
|
| want to follow up on.What's your card
| |
| | avoiding trendy, or overly embellished
|
| saying about you? Here are some of the
| |
| | versions.9. Avoid using all capital
|
| most common mistakes you've no doubt seen
| |
| | letters because they are more difficult
|
| and reacted to negatively. Tossing the
| |
| | to read, and look unprofessional.10. Use
|
| card into the wastebasket is
| |
| | a grid to align text and objects to each
|
| inevitable.Paper too thin. Card is wimpy
| |
| | other.11. Don't use illustrations that
|
| and bends or crumples in your hand or
| |
| | are too detailed or delicate, as they may
|
| briefcase. And screams cheap. Might be an
| |
| | look muddy when printed at a small
|
| indicator of your other business
| |
| | size.12. Stay away from amateur-looking
|
| practices and products.Pre-printed
| |
| | or dated clip art (unless you are going
|
| perforated cards you run through your
| |
| | for the "retro" look). Find good quality
|
| computer printer. More cheap impressions,
| |
| | resources.13. Select a beefy cover stock
|
| plus your card may look like dozens of
| |
| | for your paper. Sometimes 80# cover is
|
| others because of the limited preprinted
| |
| | not enough. You can get a free swatch
|
| designs available.There's much more.
| |
| | book from your printer or paper
|
| Boring. Bad choice of type face and size.
| |
| | representative. The swatch book will give
|
| Too much or too little information. No
| |
| | you the opportunity to examine and feel
|
| focal point, muddy graphics -- the list
| |
| | the various sheets for finish, thickness,
|
| goes on.Your business card is often the
| |
| | stiffness, opacity (translucence), and
|
| first -- and perhaps only -- impression
| |
| | color.Impress your clients with your
|
| prospective clients may see. Will it
| |
| | cards as though your business depended on
|
| encourage them to find out more about you
| |
| | it! Cards are small in size but huge in
|
| and your business? Having a good logo
| |
| | importance to your business success.
|
| design and a clean layout leaves them
| |
| | Start employing these design tips to
|
| with a favorable first impression that
| |
| | ensure your cards are doing the biggest
|
| you're a credible professional
| |
| | possible job for you.Copyright 2005 Karen
|
| businessperson.Following are 13 easy ways
| |
| | SaundersKaren Saunders is the author of
|
| for you to do what the professional
| |
| | the book, "Turn Eye Appeal into Buy
|
| designers do; insider secrets about
| |
| | Appeal: How to easily transform your
|
| business cards that go right to your
| |
| | marketing pieces into dazzling,
|
| first impression and bottom line.1.
| |
| | persuasive sales tools!" Karen has helped
|
| Create a focal point or central place
| |
| | thousands of small businesses to increase
|
| that draws a reader's eye.2. Allow white
| |
| | their sales over the past 16 years using
|
| space to help balance the layout. Don't
| |
| | her award-winning marketing design
|
| fill up the card with text.3. Use a
| |
| | strategies.
|
| clear, strong logo that looks good when
| |
| |
|
