Site Promotion Tools And The Answer Man

When we pick up a newspaper we have veryon rudimentary skills in lawn care. They could submit
specific sections we like to go to. One reader mightphotos that show problem areas and you could point
gravitate toward the classified to look for the latestout products or plants that could help them correct a
bargain, for another it is the cartoons, still anotherproblem. Of course each advice column you post
always hunts for the sports section or entertainment.should be chock full of links to products you have
Yet there is one more section that is sought everyavailable on your site that deals with the issue. You
day - the advice columns. These columns are filledmight even throw in a homegrown treatment from
with advice about lost love, wayward children, rudetime to time. This generosity facilitates increased
people, classic cars, yard and garden maintenance andtrust in your ability to be both helpful and gracious.
a multitude of other life and how-to issues. PerhapsGetting a column like this started is always the most
you can capitalize on the idea of an advice column todifficult because no one wants to be the first to ask
act as a unique site promotion tool. Imagine beinga question. You may have to come up with your
able to connect with people on a purely help orientedown questions for a while as you wait for the first
level - and they don't have to buy anything to gainbrave soul to submit their question. It can be easy to
access to the advice. If, for instance, your business isgive up when you haven't seen an email in the first
designed around the idea of lawn and garden care,few weeks, but the idea is a bit like Search Engine
you could answer questions from site visitors givingOptimization (SEO) strategies. This can take a while
them advice about the care and protection of theirfor site visitors to find and then it can take a bit
lawn and plants. Everybody loves free advice andlonger for them to view this as a spot to come back
your advice column could double as a rather funto on a regular basis. You should make sure you
version of FAQs (Frequently Asked Questions). Formake the Advice column available through RSS (Real
list building purposes you could make the currentSimple Syndication). The use of RSS provides the
advice column available to all site visitors while thebest chance for interested, but busy, site visitors to
archive is only available to members, but make thehave the chance to review new material. This too
membership free. This method simply provides aremains a potent site promotion tool. You're an
mechanism to build an organic list. You can include aexpert in your field - let your voice be heard while
little humor in the column while resisting the urge toyou promote your site.
be rude to customers who may not have a handle